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Bulgarian Self-Image
Russia as the Hidden Axis of Bulgarian Political Life

When a Domestic Crisis Becomes a Geopolitical Question
The protests of 2013 did not begin as a geopolitical event. They began with a decision that, on its face, had nothing to do with foreign policy: the appointment of Delyan Peevski as head of the State Agency for National Security by the government of Plamen Oresharski. The language was strictly domestic: institutional capture, opaque networks, media concentration.
At first, no external axis was required. That changed quickly.
As the protests expanded, so did the interpretive frame[1]. Participants and sympathetic media increasingly described the government as entangled with networks linked–directly or indirectly–to Russian influence. The argument was often implicit, but persistent: what looked like corruption might also be alignment. On the other side, counter-protests emerged, presenting themselves as a defense against foreign interference. Demonstrators spoke of sovereignty under pressure, of external actors attempting to reshape Bulgarian politics. The reference point was rarely named, but the implication was clear: the threat was Western.
Media ecosystems reinforced the split. Outlets associated with figures like Peevski framed the protests as destabilization, often hinting at coordination by NGOs or embassies. Liberal and urban media, in turn, interpreted the same events as a delayed correction – Bulgaria finally aligning with European norms of governance and accountability.
A third example shows how even external events were absorbed into this emerging structure. The visit of Sergey Lavrov to Sofia in July 2014 was, formally, a routine diplomatic engagement. Yet it did not remain one. For critics of the government, it confirmed suspicions of continued alignment with Moscow. For others, it was interpreted as a normal expression of bilateral relations – or even as a counterweight to perceived Western pressure. What mattered was how easily it was read through the same axis that had already taken hold.
By this point, the original terms of the conflict had receded. The appointment remained the trigger, the protests remained focused on governance, but their meaning was no longer contained within those facts. The crisis had been recoded.
It could now be read in two mutually exclusive ways: as a struggle for European normalization, or as a disturbance shaped by external pressure. Both interpretations displaced the initial question. The issue was no longer simply what the government had done. It was what the conflict revealed about Bulgaria’s position between Russia and the West.
Once that translation occurred, it proved difficult to reverse. A domestic crisis had acquired a second grammar – and that grammar would outlast the crisis itself.
European Policy, Russian Frame
If the protests of 2013 show how a domestic conflict becomes geopolitical, the debates around sanctions against Russia after 2014 show the reverse: how a geopolitical decision becomes domesticated – and then reorganized through the same axis.
Formally, the situation was clear. As a member of the European Union, Bulgaria participated in the collective response to Russia’s annexation of Crimea. Sanctions were adopted at the EU level. Bulgarian governments, regardless of internal instability, did not break with that consensus. On paper, the country acted as a predictable small member state: it aligned[2].
Sanctions were rarely discussed in terms of effectiveness or strategy. They were read through a different set of questions: loyalty, dependence, sovereignty, memory. Supporting sanctions was framed, in parts of the public sphere, as submission to Brussels and Washington. Opposing them was framed, just as often, as realism – or as fidelity to historical ties.
Governments formally upheld EU decisions, but avoided turning sanctions into a strong internal commitment. Criticism circulated without shaping policy. The result was a dual position: external alignment, internal hesitation.
A concrete example illustrates the pattern. Successive Bulgarian governments repeatedly endorsed EU sanctions while simultaneously emphasizing the economic damage they imposed on Bulgarian producers and exporters. What was distinctive was the way such arguments were received domestically. Economic critique was rarely treated as a technical issue. It was read as a signal of orientation: either resistance to Western pressure, or insufficient loyalty to European commitments.
The same pattern appears in parliamentary debates and media. When sanctions were discussed, the argument quickly shifted from “Do they work?” to “Whose interests do they serve?” And that question, in turn, was almost always interpreted through the familiar axis: Russia or the West.
What disappears in this process is the autonomy of the policy itself. Sanctions cease to be a specific instrument with measurable effects. They become a test of alignment.
The result is a peculiar form of politics. Bulgaria does not openly defect from European policy. But it also does not fully internalize it as its own. The decision exists – but its meaning is continuously renegotiated within a framework that lies outside the decision itself.
A complex issue, formally defined within one system, is absorbed into another logic.
Infrastructure That Thinks Politically
Unlike protests or sanctions, energy policy appears, at first glance, resistant to ideological interpretation. Pipelines, supply contracts, and power plants are not abstractions. They involve costs, routes, engineering constraints, and long-term planning.
In Bulgaria, it does not.
For decades, the country’s gas supply was overwhelmingly dependent on Russia, primarily through deliveries from Gazprom[3]. This dependence was not unique in the region, nor was it necessarily irrational. It reflected geography, existing infrastructure, and long-standing agreements. Economically, the system functioned.
Consider the repeated attempts to diversify supply. Successive governments announced plans to reduce dependence: interconnectors with Greece, access to liquefied natural gas, alternative routes through Turkey. Each had a clear technical rationale. Yet each was immediately drawn into a broader interpretive frame. Diversification was rarely discussed only as risk management. It was read as a geopolitical move – a shift away from Russia.
The inverse was equally true. Maintaining or restoring links to Russian supply was not framed simply as cost-efficiency or stability. It was interpreted as alignment. Even when decisions could be justified in strictly economic terms, they were understood as political signals.
A concrete illustration came after the disruption of direct Russian gas supplies in 2022. Bulgaria formally ended its long-term dependence on Gazprom, but continued to receive gas indirectly through intermediaries and regional arrangements. The system became more complex — sources diversified, routes multiplied. Yet public interpretation simplified. The question was no longer “Where does the gas come from?” but “Is Bulgaria still dependent on Russia?”
The debate, however, was not.
What emerges here is a pattern that goes beyond policy. Even in a domain defined by material constraints, interpretation overrides structure. Infrastructure does not neutralize politics; it absorbs it. Technical decisions are reclassified as statements of orientation.
The result is a paradox. The more concrete the issue, the stronger the pull toward abstraction. Pipelines become symbols. Contracts become declarations. And a system that could be analyzed in terms of cost, efficiency, and resilience is instead read through a single, persistent axis.
The same transformation occurs. A specific domain is reorganized around a familiar question. Not how the system works, but what it means.
A Monument That Refuses to Stay in the Past
If energy policy shows how material systems become politicized, the Soviet Army monument shows something more revealing: how the past refuses to remain the past.
The monument is not ambiguous in its original intention. Its inscription – “To the Soviet Army liberators – from the grateful Bulgarian people” – fixes a clear meaning[4]. It presents 1944 as liberation and gratitude as the appropriate response. For decades, this meaning was not seriously contested. It functioned as part of the background of public space.
That changed after 1989, but the change did not produce a new consensus. It produced a split.
For some, the monument continues to mark a historical debt – the defeat of fascism, the arrival of a new political order, the end of one form of domination. For others, it represents the beginning of another: Soviet occupation, imposed regime, loss of sovereignty. Its meaning has fractured.
What matters is how this fracture operates.
Episodes of repainting, vandalism, and eventual removal did not unfold as local disputes over urban space or historical interpretation. Each act was immediately recoded. Painting the figures in bright colors or contemporary symbols was read as a pro-Western gesture, even as alignment with current geopolitical positions. Defending the monument was framed not simply as historical preservation, but as resistance to erasure – and, implicitly, as resistance to Western reinterpretation.
A question that could, in principle, be addressed within the framework of historical debate – what happened in 1944, and how should it be remembered – becomes a question of present alignment. The past is not examined; it is mobilized.
A single object thus carries an entire structure. It is not just a monument. It is a point at which memory, identity, and geopolitics converge – and become indistinguishable.
The conflict cannot be resolved by additional facts, because it is no longer about facts alone. It is about the framework within which those facts acquire meaning.
And within that framework, the axis is already given.
When War Does Not Produce a Clear Moral Line
A war of aggression is, in principle, the kind of event that simplifies moral judgment. It presents a clear violation, a visible victim, and an identifiable aggressor. In much of Europe, Russia’s invasion of Ukraine in 2022 produced exactly that effect. Public opinion aligned quickly and decisively. Political divisions did not disappear, but they narrowed around a shared baseline: condemnation of the invasion and support for Ukraine.
In Bulgaria, the reaction was more complex.
The government formally aligned with the European position. It condemned the invasion, supported sanctions, and, under pressure, participated in military and logistical assistance. They required internal negotiation and, at times, political risk.
At the level of public opinion, however, the picture remained divided. Surveys consistently showed lower levels of support than the European average: in 2024, only 46% of Bulgarians supported economic sanctions against Russia, while 62% opposed EU financing of military aid to Ukraine[5]. Opposition to arms deliveries, in particular, remained strong across significant segments of society. This was not indifference. It reflected a persistent hesitation.
The arguments used to justify that hesitation were varied. Some invoked economic concerns: the impact of sanctions on energy prices, industry, and household budgets. Others appealed to historical ties, cultural proximity, or the dangers of escalation. Still others framed the conflict as a geopolitical confrontation in which Bulgaria should avoid entanglement.
None of these arguments is, in isolation, unreasonable. What distinguishes the Bulgarian case is the way they combine and stabilize.
Instead of converging toward a clearer moral line, the debate remains open, even under conditions that would normally close it. The invasion does not eliminate ambiguity. It reorganizes it.
The familiar axis reappears. Positions are read not only in terms of the war itself, but in terms of alignment: with Russia, with the West, or somewhere in between. The question shifts from “What is happening in Ukraine?” to “What does our position say about where we stand?”
Even in the presence of violence, the structure persists. It does not disappear under pressure. It absorbs the pressure and translates it into its own terms.
This may be its strongest form.
When Influence Does Not Need to Be Imported
Disinformation is usually treated as external. A foreign actor produces narratives, channels them through media, and attempts to influence public opinion. In this model, the problem is transmission: how messages cross borders and reach audiences.
In Bulgaria, that explanation is insufficient.
Russian-linked narratives do circulate widely – through television, online platforms, and social media networks. Investigations and policy reports have documented the presence of coordinated messaging, amplification through sympathetic outlets, and the use of legacy connections in media and security structures[6].
Less examined is the condition of reception.
These narratives do not operate in a vacuum. They attach themselves to already existing lines of interpretation: distrust toward institutions, skepticism toward Western intentions, unresolved historical memory, and the persistent ambivalence visible in earlier parts of this essay. When messages resonate, they do so because they do not have to construct a worldview from the ground up. They activate one that is already available.
A concrete example can be seen in the way the war in Ukraine is framed across different media environments. Narratives emphasizing NATO provocation, Western hypocrisy, or the illegitimacy of Ukrainian statehood do not always appear as foreign imports. They often blend seamlessly with domestic arguments about sovereignty, neutrality, and economic self-interest. The boundary between external messaging and internal discourse becomes difficult to draw.
The consequence is clear. The effectiveness of influence does not depend solely on its origin or intensity. It depends on compatibility. Messages succeed when they fit into an existing structure of interpretation.
Influence does not need to be imposed. It can be recognized.
And once recognized, it no longer appears as influence at all.
When the Axis Becomes a Party
So far, the pattern has appeared in dispersed form – across protests, policy debates, infrastructure, memory, public opinion, and media. In party politics, it becomes more explicit. What exists as a latent structure elsewhere is here condensed into a recognizable political project.
The party Revival (Vazrazhdane) is the clearest example. Its positions are not ambiguous. It is widely described by analysts as nationalist, anti-EU, anti-NATO, and pro-Russian. It opposes sanctions against Russia, rejects military aid to Ukraine, questions Bulgaria’s membership in NATO and the European Union, and frames these positions as a defense of sovereignty. None of this is hidden. On the contrary, it is presented as coherence.
At first glance, this might appear as a break – a radical departure from the cautious balancing that has characterized Bulgarian governments. But the relationship is more complex. The party does not introduce a new axis into Bulgarian politics. It clarifies an existing one.
What elsewhere appears as hesitation or ambivalence is here articulated directly. Arguments that circulate in fragmented form – about dependence, external pressure, historical ties – are gathered into a single, consistent line. The effect is not invention, but concentration.
This is visible in the party’s electoral trajectory. Its growth does not rely on creating entirely new concerns. It draws on sentiments that are already present in the political culture and organizes them into a stable identity. Supporters do not have to learn a new framework. They recognize one.
The result is a shift in visibility. What was previously diffuse becomes defined. What operated as a background assumption takes on institutional form.
In that sense, the party does not stand outside the broader structure described in this essay. It makes that structure explicit – and therefore easier to observe.
When Ambiguity Becomes a Political Resource
If parties like Revival make the axis explicit, the presidency of Rumen Radev shows how the same structure can be used without being declared.
Radev’s public positions are not easily reducible to a single label. He is often described in international reporting as Russia-friendly, while formally maintaining Bulgaria’s European commitments. He has formally affirmed Bulgaria’s commitments within the European Union and NATO, condemned Russia’s invasion of Ukraine, and maintained the language of institutional continuity. At the same time, he has consistently opposed or questioned military support for Ukraine, warned against deeper involvement in the conflict, and emphasized the risks of escalation. His rhetoric often returns to sovereignty, national interest, and the limits of external pressure.
Together, they form a pattern.
The pattern is calibration, not contradiction. Radev does not reject the European framework. He operates within it. But he refrains from fully internalizing its political logic. Instead, he maintains a space of distance – one that allows multiple readings of the same position.
This is where the structure becomes visible again. His effectiveness does not depend on resolving the Russia–West axis. It depends on keeping it active. Supporters who are wary of Western alignment can read his stance as restraint, even resistance. Those committed to Bulgaria’s European path can interpret it as prudence within an established framework.
The same position sustains different interpretations without collapsing into incoherence.
This is not accidental. It reflects a political environment in which ambiguity is not a weakness, but a resource. The ability to speak across the axis – without choosing definitively within it – becomes a form of stability.
In such a setting, leadership does not transcend the structure. It learns to move inside it.
The Pattern That Does Not Disappear
Taken separately, these cases resist a single narrative. The protests of 2013 emerge from a conflict over governance and institutional integrity; the debates over sanctions follow from Bulgaria’s position within the European Union; energy policy reflects long-standing infrastructural constraints; disputes over monuments belong to the domain of historical memory; public reactions to the war in Ukraine arise under conditions of immediate moral pressure; media environments operate through their own internal logics; party formation responds to electoral incentives; presidential rhetoric follows the requirements of political survival.
Each has its own actors and logic. To collapse them into a single causal explanation would be analytically weak. No one factor, whether geopolitical, economic, or cultural, is sufficient to account for all of them.
Yet when these domains reach points of tension – when questions of sovereignty, identity, or strategic direction come to the fore–a similar transformation tends to occur. The specific logic of the situation does not disappear, but it becomes reorganized within a broader frame. The issue is no longer approached solely in its own terms. It is translated into a question of orientation: how does this position relate to Russia, and, by extension, to the West?
This translation does not depend on the objective centrality of Russia in each case. In some instances, its role is direct and material; in others, it is marginal. What remains constant is its function as a reference point through which situations become legible. Once that reference point is activated, alternative modes of interpretation lose ground. Economic considerations are recast as signals of alignment, historical disputes as expressions of loyalty or rejection, policy choices as indications of geopolitical direction. Even attempts to suspend judgment are drawn into the same field and interpreted accordingly.
The effect is not uniformity of opinion, but a narrowing of the space in which opinions can form. A wide range of political and social processes continues to exist, but they are increasingly organized along a single axis. This does not eliminate difference; it channels it.
Such a pattern does not require continuity of actors or stability of institutions. It persists precisely because it operates at a deeper level, shaping the conditions under which different actors interpret and respond to events. Governments change, alliances shift, external pressures vary, yet the same interpretive mechanism reappears, adapting to new circumstances without losing its basic form.
The consequence is not immobility, but constrained movement. Bulgaria does not remain fixed in one position; it moves, sometimes significantly, but within a limited range defined by this underlying structure.
In that sense, the central question is not where Bulgaria stands at any given moment. It is how far it can move beyond the framework that defines what standing can mean.
Coda – What This Structure Does
If this analysis is correct, then the difficulty is not simply that Bulgaria is divided between different orientations. It is that the division itself follows a pattern that reappears across otherwise unrelated domains. Political conflict, policy debate, historical interpretation, and even reactions to external events tend to be drawn into the same field of meaning, where positions acquire significance primarily through their relation to Russia and, by extension, to the West.
This has a specific consequence. It creates the appearance of choice while at the same time narrowing the conditions under which choice can take place. Alternatives exist, but they tend to be formulated along pre-existing lines. Positions are adopted, contested, and revised, yet the framework within which they are articulated remains relatively stable.
This structure does not eliminate agency. Decisions are made, sometimes with significant effects. But it shapes the range of what appears thinkable at any given moment. Movement occurs, but within boundaries that are rarely made explicit.
For that reason, the central question is not whether Bulgaria will choose one orientation or another. That question presupposes the stability of the very axis that organizes the choice.
A more difficult question would be whether political judgment can emerge outside that axis – and what would be required for that to happen.
[1] Robert Schuman Foundation, Maria Mateeva-Kazakova: The resurgence of the Russian dilemma on the Bulgarian political scene.
[2] Jean Crombois, Bulgaria’s Foreign Policy and EU Sanctions against Russia.
[3] Bulgaria relied almost entirely on Russian gas until 2022; subsequent diversification has proceeded through alternative routes and suppliers, including Azerbaijan and LNG imports. See EC-Report; Diversification of gas supply sources and routes.
[4] RFE/RL reporting on the Soviet Army monument in Sofia.
[5] Eurobarometer data as reported by The Sofia Globe, 2024.
[6] See Center for the Study of Democracy, Gloria Trifonova/Svetoslav Malinov, Operation “Disinformation”, on Kremlin-linked influence networks in Bulgaria.
